Do you want to create SEO contents and articles for your web page? No one is an SEO expert here; it’s a continuous learning process that never comes to an end. One SEO trick or strategy you use today, might get fizzled out the next day. So you need to continuously work on your contents and web pages for optimizing them. However, there are a few ways to write search engine friendly articles and market your website.
Keywords are good options when it comes to SEO marketing. Using keywords you can easily optimize your page to be ranked well in a search engine. The number of times a keyword gets mentioned in an article or a particular web page is a driving factor for SEO optimization. This is also called as keyword density.
Here are a few ways you can optimize your web page efficiently and make it easily accessible to the search engine, using only keywords:
- Keyword research
Keyword research is not an easy task; you can’t simply use some trending words for a keyword. A keyword should go well with the niche of your blog or the website to reach out to your visitors or possible customers. The keyword should also help you rank higher in the search results of a search engine.
There are a lot of tools, like Google Ad-words, Adroll, Infolinks, and more that might help you rank your keywords depending on their popularity and demography. Using these tools you can come up with good keywords that can be included in your unique web page content.
- Make use of header tags
You should always make use of subheadings while writing an article. One good way to work this out is by using the h2 tags in your HTML code. While you include titles, headings, and a few subheadings in your web page content it looks more organized and is much easier to read. This can also help you place your keywords in the right spot. Search engines easily recognize keywords in header and title tags, so try using your keywords in titles and subheadings.
- Keep an eye on title, H1 tag, and meta description
Some of the essential and most appropriate places you can include your target keywords is in the title, header tags, and Meta description tags of your content. Your title must be attractive and eye catchy so that people would want to click on it. The search engine spiders also look for good keywords and Meta description tags, so make sure you include them in your articles.
- Keyword density
If you want to come up with a keyword rich article that’s search engine friendly, you should have a good keyword density in it. An average SEO article can have a keyword density of 1 – 4% and this can be found by dividing the total word count by the number of times a keyword was used in the article. A good keyword density means your chances of being found on the internet are quiet high. A good keyword research along with few quality contents is more than enough to uplift SEO.