Keywords are specific words that you type into a search engine, like Google, Yahoo, Bing, and others, when you want any information about something. Most people optimize their content to Google search engine, which is the most widely used search engine followed by YouTube.
Link building, content marketing, and keywords plays a crucial role in boosting a website’s SERPs. Most of your engaging and unique contents will go in vain if you don’t spend some quality time in keyword research. It’s recommended that you use competition keywords tool that comes in handy to check the keywords of your competitors and use them to benefit your website.
Get the right set of visitors
Keywords can be either a single word or a set of words, called short-tail keywords and long-tail keywords. Short-tail keywords are usually generic, like content marketing, which gives general information about it. Long-tail keywords are more specific, like content marketing strategies, to improve YouTube views to help narrows down your audience.
It’s not always about the numbers; it makes little or no sense when you have a lot of visitors to your site with little or no sales. It’s suggested that you use long-tail keywords when you want to focus on your target audience and improve your SERPs for a particular long-tail keyword.
Long-tail keywords levels unwanted traffic
When you use long-tail keywords, you’ll eliminate a great deal of traffic who might not be interested in your specific niche. You’ll have more time to focus on an audience who might be interested in your products and services. It’s recommended that you look for low-competition keywords, and optimize your content to rank better for those low-competition keywords.
You might end up with less traffic when you use longer and specific keywords, but you’ll rank better with a particular keyword and get more productive leads. It’s a win-win situation when you use long-tail keywords, since there’s likely to be less competition for more specific long-tail keywords.
Learn more about your competitor’s keywords
It’s suggested that you do a keyword research on your competitors, and choose a competition keywords tool to win the game of search engine optimization. When you’re aware about your competitors, you might target those keywords and perform better in your SERPs.
Some tools might just provide you a glimpse of the set of keywords your competitors are using, while the best keyword tools provide you with more detailed information. It also gives you a list of keywords your competitors are targeting to rank high, but is not necessarily working to their advantage.
Is it legal to spy on your competitors?
It’s not a black hat activity to monitor your competitor’s site and leverage your competitor’s keywords. You can use your competitor’s keywords and make the best use of them to boost your traffic and improve your ROI (Return on Investment).
You’ll see better results to improve your customer reach when you perform a well-planned, on-page SEO using your competitor’s keywords. Just by keeping track of your competitors’ keywords, you can easily outperform them and stay ahead in the competition.